James Watt’s passion for motorsport dates back to his earliest days when his parents, both race officials, would take him and his brothers to spectate, and later officiate at meetings around the country.

Having been exposed to the business he soon expressed a desire to compete as well as grow his technical knowledge with a particular focus on engineering. Building those skills working part-time for the owner of some historic racing entries, James soon found he was equally adept behind the wheel. A three-year spell competing in the early nineties saw Watt claim the 1992 British Historic Sports Car Championship but it was top-flight, modern-day racing which was to consume his time for the following six years. 

Offered a position with the McLaren Formula One team, James attended Grand Prix races around the world during this period, which only served to fuel his desire to run his own outfit one day. That day came in 1998 when he started James Watt Automotive and to this day it remains truly representative of his passion for engineering, both in the automotive and motorsport sectors.