JWA Launches New-Look Website

Eccleshall, Staffordshire (September 08, 2008)

James Watt Automotive (JWA) today launched a new-look website at www.jwaracing.com ahead of the sports car team’s debuting of the Aston Martin Vantage GT2 in Round 5 of the 2008 Le Mans Series at Silverstone, Friday 12th – Sunday 14th September.

Now charged with representing the famed Aston Martin brand on-track in Europe’s premier sports car series, Team Principal James Watt opted for a complete upgrade of his outfit’s online presence to reflect JWA’s association with one of motorsports leading marque’s.

The task of delivering a fresh new-look for JWA’s website fell to Surrey-based Topaz Digital Media. Starting with a clean design sheet, Topaz have delivered a fresh and exciting web platform for JWA, one which is sure to attract return visits from online browsers keen to follow the team’s on-track progress campaigning both the all-new Aston Martin Vantage GT2 and Porsche 997 GT3 RSR in the GT2 class of the 2008 Le Mans Series.

“At JWA we have a competitive desire to be the best in everything we do,” stated James Watt. “This applies equally to our off-track activities and we felt that ahead of our graduation to a two-car squad in the Le Mans Series we should have website that reflects our commitment to excellence. I’m pleased to say that Topaz Digital Media have delivered a first-class product with the redesign of JWA’s website.

“There’s no doubt that as ambassadors of the Aston Martin brand in the Le Mans Series we’re attracting additional attention and as a result we have a duty to uphold the ideals and values associated with such an illustrious manufacturer. We now have an online presence that is not only professional-looking in stature but also serves as our window on the world – a resource for both potential commercial partners to engage in a ‘first contact’ with JWA while offering fans and casual observers alike a taste of JWA and all our latest news.”

“This was an exciting project for Topaz,” reflected Adam Leah, Managing Director of Topaz Digital Media. “We wanted to capture both the essence of JWA as a progressive thinking race operation while ensuring we added value to their web presence. As a platform for showcasing the team’s pedigree, commercial offerings and latest news updates, I think we’ve met the brief with which we were presented and delivered a fan-friendly, easy to navigate website further enhancing JWA’s standing in the business.”